Google updates search engine for fresher results

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Google updates search engine for fresher results

Posted by ptoone (#1) 565 days ago (http://googleblog.blogspot.com)

Google has overhauled the way it serves up results in response to search queries.

The update is designed to work out whether a person wants up-to-date results or historical data.

The US firm estimated the alterations to its core algorithm would make a difference to about 35% of searches.

The changes try to make results more relevant and beef up features which Google believes set it apart from rivals.

By contrast, Microsoft's Bing search engine emphasises social search.

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