Improve it or remove it. With Google's Panda Update, low-quality content can impact an entire domain, but removing these pages -- or moving them to a different domain -- can help your rankings, says Google's Michael Wyszomierski.
In an update to a post created in Google Webmaster Central last week seeking feedback on Google's latest algorithmic change, he tried to offer some additional guidance to sites that have been impacted:
"Our recent update is designed to reduce rankings for low-quality sites, so the key thing for webmasters to do is make sure their sites are the highest quality possible. We looked at a variety of signals to detect low quality sites. Bear in mind that people searching on Google typically don't want to see shallow or poorly written content, content that's copied from other websites, or information that are just not that useful. In addition, it's important for webmasters to know that low quality content on part of a site can impact a site's ranking as a whole. For this reason, if you believe you've been impacted by this change you should evaluate all the content on your site and do your best to improve the overall quality of the pages on your domain. Removing low quality pages or moving them to a different domain could help your rankings for the higher quality content.
We've been reading this thread within the Googleplex and appreciate both the concrete feedback as well as the more general suggestions. This is an algorithmic change and it doesn't have any manual exceptions applied to it, but this feedback will be useful as we work on future iterations of the algorithm."
Posted by ptoone (#1) 746 days ago (http://blog.searchenginewatch.com)
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