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Apple has once again cut prices on its iAd system for rich in-app advertising on iOS applications, according to a report, as ad buyers continue to balk at the up-front cost of participating in Apple’s vision of how mobile advertising should work.

A drop in revenue they generate through advertisements within their ads has dropped a cost-per-click charge (CPC), reverting to the familiar cost-per-thousand-impressions model (CPM).
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